HIGHLAND KOMBUCHA LABEL DESIGN

Project Type: Product design, brand design, vector illustration

Project details: I created 3 label designs for Highland Kombucha, an imaginary Chinese-South American kombucha brand centered around a llama mascot with an eccentric and silly personality.

In this academic project, the goal was to create 3 label designs for a drink product, either for a real company or an imaginary one. I chose kombucha, inspired to use bright, bold colors and to come up with my own brand’s defining mascot that would make the product unique. I explored legibility, mandatory details, and information hierarchy in this project.

Year: 2026

Highland Kombucha Product Design

Final sketches with layout and color comps for the three label designs. Here, I came up with potential copy for the label and finalized what the brand’s logo might look like. I took inspiration from South American stylized type.

A 12 count box design for the Yuzu Guava flavor.

Label for Highland Kombucha, highlighting ingredients, flavor, and brand details, with a cartoon illustration of a llama with orange fur, a pink tongue, and a purple nose.
Bright pink and yellow label for Highland Highland Lychee Guarana Kombucha with a stylized drawing of a llama with lychee and guarana fruit.

All 3 label designs for flavors: Yuzu Guava, Chili Pomelo, and Lychee Guaraná.

Some character illustration exploration, combining South American llamas and fruit flavors. I enjoyed the more sharp line look and decided to head in the direction of 5 and 6.

Some thumbnail exploration for what the main label would look like from the front, with various fun poses the llama could be in. I also took into account what negative might fit label information.