TSURU TEA SHOP BRAND DESIGN

Project Type: Brand design, logo design, vector illustration

Project details: I created a brand kit for Tsuru Tea Shop, a premium Japanese tea shop that serves matcha, herbal teas, and pastries.

In this academic project, the goal was to create a brand kit for a real or imaginary business. I ideated this tea shop company from scratch, including research, ideation, drafting, and final work. I focused on the logo being readable and an overarching brand feel based on target audience.

Year: 2026

Three paper cups with lid inserts, labeled "Tsuru Tea Shop," showing tea-related icons like teapots and leaves, against a neutral background.
Tsuru Final Sketch Logo Design

Rough sketch in Adobe Illustrator of the final logo.

Final logo after revisions addressing readability and clarity.

Color palette with shades of green and tan, images of origami cranes, and various logo designs for "TSURU Tea Shop" featuring origami crane illustrations and handwritten-style text.

Color sketches for possible final logos.